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Q3 2018 Digital Video Trends. Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types. More Reports. Amazon Advertising 2018. The New No. 3 US Digital Ad Firm. Canada Mobile Time Spent and Ad Spending 2018. How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming. Ad Blocking in Germany 2018. Sizing Up Europe’s Largest, Most Privacy-Conscious Market. Performance Metrics. Interviews. Why Mozilla Is Purging Ad Trackers. Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience. How eBay Attracts Advertisers, but Keeps Its Customer at the Center. Head of Industry—Agency Development. How RTB 3.0 Will Change Ad Tech. IAB Tech Lab OpenRTB Working Group. There are 3428 charts about ' Advertising ' Most Recent Charts. Are US Internet Users Influenced to Purchase a Product or Visit a Location After Seeing It on TV? April 2018 (% of respondents, by age) What Issues Do US Agency and Marketing Professionals Think Blockchain Tech Is Likely to Solve? May 2018 (% of respondents) Have US Agency and Marketing Professionals Even Completed Any Ad Buying Transactions Using Blockchain? May 2018 (% of respondents) Are US Agency and Marketing Professionals Planning to Purchase Any Digital Media Using Blockchain Technology in the Future? May 2018 (% of respondents) US Agency and Marketing Professionals' Attitudes Toward Blockchain Technology, May 2018 (% of respondents) More On: Advertising. What Marketers Need To Know About Ads.cert. The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know. Are Second Screens Distracting TV Viewers? Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach. eMarketer Lowers Snap Ad Forecast.

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices. As Midterm Elections Heat Up, Ad Spending Rises. Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend. How Tech Vendors Are Banking On Connected TV. Ad tech vendors are trying to make bank from the digitization of TV advertising. Late Payments in the Ad Tech Space Are Increasingly Common. Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice. At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future. Understanding the Trends Driving Video Ad Growth. In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on. Facebook Messenger Ads: Are They Worth It? Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds. Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing. Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models. Advertisers Get Annoyed By Ads Too. Ad professionals block ads at similar rates to the rest of the population. Most Apps Get Deleted Within a Week Of Last Use. On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall. Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement. From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018. It Keeps Getting Harder to Drive Sales with Amazon Ads. Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.