Marketing Management, Tilburg University

Marketing Management. A specialized program oriented towards the practice of a marketing manager, providing a detailed view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline and online context. Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making, and using marketing instruments. National Student Survey, 2018 | n=111. UT Dallas Research Ranking, publication period 2010-2017. Program and courses. Marketing Management provides an excellent toolbox to analyze and interpret consumer and business markets. Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 ánd 2017 has been won by a Marketing Management student. Multiple teachers have won innovation- and best teaching awards. Strong links with business practice. Business challenges, company guest lectures, and real-life cases ensure a strong link between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice. Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities. In the first semester of the regular program, you can also apply for the following on top of programs: * The Extended Master , which adds a traineeship of half a year to the regular Master's program. * The QTEM network program , which adds an additional year to the program which you spend at a QTEM partner university and corporate partner. Typical courses are: Brand Management Marketing Communication Marketing Channel Marketing Strategic Marketing Management. Laurens van der Hoeven. "The quality of education is really high and the professors are really skillful. I did not expect the Master to be so well rounded. In my opinion the program touches almost all facets related to marketing." Ron Willems. "I'm really enjoying my time at Tilburg University. Compared to HBO, it's a lot more work, but the courses are very interesting. I feel like I have learned a lot so far and am glad I chose this program!" Fleur de Vos. "I would like to become a data-driven marketer working for a multinational FMCG company." Career prospects. With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager. Graduates work or start for example as: Marketing Trainee at L'Oréal Management Trainee at KLM Royal Dutch Airlines Brand Manager at Perfetti van Melle Category Manager at Anheuser-Busch InBev. Alumni facts. Average number of months until first paid job: 2.9 Is (very) satisfied with the Master's program: 93% Gross monthly income one year after graduation: € 2,523. Source: National Alumni Survey, 2017 | n=57.