News - Marketing Week

Marketing articles 2018. Consumer confidence has been stuck in negative territory for almost three years, with no sign of reprieve until the “Brexit clouds clear”. The top 50 customer experience professionals revealed. The CX50, compiled by Marketing Week in partnership with Zone and Cognizant, recognises the individuals who are currently excelling at creating best-in-class customer experiences, demonstrating innovation, influence and impact in their organisations and beyond. Renault uses Formula One as a ‘test bed’ for marketing. Renault’s general marketing team is looking to its Formula One team for inspiration on how to become more passionate and bring a touch of glamour to the brand. Malibu on competing with brands with bigger budgets: ‘It’s not about being the biggest fish but the fastest’ The brand has created a digital innovation hub that is taking “fear off the table” to foster a culture of fast innovation and enabling it to compete with bigger spending rivals. How one luxury brand is connecting online with offline so customers ‘never have to start over’ US premium lifestyle brand Shinola is using technology to help create a ‘singular’ customer experience but says it must not lose site of the importance of a human touch. Nike ‘proud’ of Colin Kaepernick ad as campaign drives ‘record engagement’ Nike says the 30th anniversary of the Just Do It campaign is driving “real uptake” in traffic and engagement despite the controversy around one of its stars. Unilever pushes for more ‘progressive’ portrayals of people in advertising. The FMCG giant is adopting a more local approach for its ‘Unstereotype’ initiative in a move that aims to encourage advertisers to depict people in roles that are modern or forward-looking, rather than simply eliminating stereotypes. Next cuts print and TV ad spend after seeing ‘impressive’ results from digital. Next plans to more than double its digital advertising spend while cutting investment in print, TV and direct mail by 50% as online becomes an increasingly important part of its business. Localised marketing, GDPR, digital skills: 5 killer stats to start your week. We arm you with the numbers marketers need for the coming week, including the fact young people don’t think GDPR goes far enough and the digital skills gap. Cadbury launches first TV ad for Roses in 20 years as it urges people to ‘get off social media’ The campaign marks Roses’ 80th anniversary and is part of Cadbury’s new positioning, which centres on “generosity and kindness”. Helen Tupper: Declutter your career to get back on track. By tuning in to why you are feeling disengaged at work and doing something about it, you can revive your career. Channel 4, McDonald’s, Snapchat: Everything that matters this morning. Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Latest Jobs. Latest jobs. Brand Manager. Paid Search Manager. Senior Marketing Manager. Marketing Executive – Groups, Trade, Promotions and Education. Marketing Manager – Innovation. Brand Director, Europe. Kinnerton Confectionary Limited. E-Commerce Manager. Marketing Managers. Featured Recruiters. Latest from Marketing Week. Recommended reading: The art of persuasion and entrepreneurs’ confessions. Marketing Week reviews the latest books for marketers. How department stores are fighting back to combat declining sales. Department stores are struggling to sustain profitable sales in the face of online competition and mounting property costs, which is impacting the brands they sell. So how can these high street stalwarts survive? Charlotte Rogers: Weight Watchers is in danger of losing its brand identity with wellness refresh. Five decades after the original diet brand started out in New York, Weight Watchers has rebranded as WW to take a slice of the wellness market, but it risks diluting its identity in the process. Mark Ritson: We’re a very long way from declaring marketing a science. While there are rules to marketing, the fact it is based on the action of humans rather than chemicals and electrons means it can never truly be classed as a science. Explore Marketing Week. Personal Development. Agency Relationships. Mark Ritson. 100 Disruptive Brands. Media Strategy. Customer Experience. Digital Transformation. Team Management. Not registered yet? Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs. We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so. © 2018. All rights reserved. Centaur Communications Ltd (a member of the Centaur Media plc group) Wells Point, 79 Wells Street, London W1T 3QN. Registered in England No: 1595235.