Free Marketing and Sales Books Download, Ebooks Online Textbooks

Free Marketing and Sales Books.

Marketing and Sales Books. This section contains free e-books and guides on Marketing and Sales, some of the resources in this section can be viewed online and some of them can be downloaded. This note is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Topics covered includes: Marketing Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage, Challenging Competitive Advantage, Creating Corporate Advantage. This note aims at exposing students to the basic concepts in marketing and the role of marketing in modern business. Topics covered includes: Introduction to Marketing , Marketing Management Philosophies, Marketing Environment, Channels of Distribution, Product Classification, Market Strategies, Marketing of Services, Marketing Risks, Market Segmentation. The main objectives of this note is to teach the basic concepts of advertising and its definition. Topics covered includes: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development , Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication. This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research. This principles note will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing. It will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. This note covers the following topics: Strategic Marketing, Marketing Plan, Marketing Environment Analysis, Industry Attractiveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding, Product Strategies and Consumer Adoption Process, New Product Development, Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing Communication and Promotion Tools, Recent Trends in Marketing. This note explains the following topics: Copy Decision, Advertisement Layout, Measuring Advertising Effectiveness, Evolution Of Global Marketing, Sales Promotion And Brand Equity. The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved. This book describes the following topics: Marketing concepts, Marketing process, Marketing environment, Buyer Behaviour, Market segmentation, targeting and positioning, Introduction to marketing mix, Product Decisions, Concept Of A Product, Product Mix Decisions, Brand Decision, New Product Development Strategies, Product Life Cycle Strategies, Promotion Decision, Promotion Mix, Advertising Decision, AD Effectiveness, Sales Promotion and Publicity, Sales Force Decision. This note explains the following topics: Background and History, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Digital Economics and Stretegy Issues, Products enhanced by the Web, Price, Online Payments for Offline Services, Online Advertising Issues and Trends, Social Media, Other elements of the Promotional Mix and Broader Media Issues. This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.

This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity. This book covers the following topics: Personal Selling, Recruitment and Selection, Sales Training, Sales Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation Of Sales-force, Sales Control and Cost Analysis. This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This book discuss about the sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered includes: Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit. This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets. This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management. The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues. Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays. This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion. The goal of this note is to build a basic framework to enable students to evaluate, describe, and design marketing activities with practical insights into the real world. This course note provides a decision-oriented overview of marketing management in modern organizations. In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.