Marketing logistics financial definition of marketing logistics

marketing logistics. marketing logistics. Whereas distribution is concerned with simply moving products to customers, marketing logistics incorporates a broader responsibility for product distribution management which includes moving raw materials to factories, moving work in progress through the factory and moving finished goods from the factory to consumers. Such an integrated system involves siting of factories and warehouses and DISTRIBUTION CHANNELS used, in order to maximize the effectiveness of the system.See JUST-IN-TIME (JIT) SYSTEM. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, or visit the webmaster's page for free fun content.