Marketing management (Book, 2015)

Marketing management. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Find a copy in the library. Finding libraries that hold this item. Similar Items. Related Subjects: (2) User lists with this item (1) You may have already requested this item. Please select Ok if you would like to proceed with this request anyway. Linked Data. Primary Entity. # Marketing management a schema:Book, schema:CreativeWork ; library:oclcnum " 867715972 " ; library:placeOfPublication ; schema:about ; schema:about ; # Marketing--Management schema:about ; # Marketingmanagement schema:about ; # Marketing--Management schema:bookEdition " Second edition. " ; schema:bookFormat bgn:PrintBook ; schema:contributor ; # Mark W. Johnston schema:creator ; # Greg W. Marshall schema:datePublished " 2015 " ; schema:description " Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering -- the product experience -- Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together -- global and performance dimensions -- "@en ; schema:description " Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need. "@en ; schema:exampleOfWork ; schema:inLanguage " en " ; schema:name " Marketing management "@en ; schema:productID " 867715972 " ; schema:workExample ; schema:workExample ; wdrs:describedby ; .