Pearson - Marketing Management Global Edition, 14

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Please refer to the ‘About This Product’ and re-order using the individual ISBN. You have requested access to a digital product. You will be re-directed to our MyLab/Mastering portal where you can continue with your request to register for lecturer access. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request. In this section: About This Product. Description. For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. Expose the many aspects of marketing : Holistic Marketing Approach. Holistic marketing is the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of today’s marketing environment. The four key dimensions of holistic marketing–internal, integrated, relationship, and performance marketing–are woven throughout this text and at times spelled out explicitly. Provide additional insight : Marketing Insight and Marketing Memo Boxes. Throughout this text, the Marketing Insight and Marketing Memo boxes provide in-depth conceptual and practical commentary. NEW! Almost half of the in-text boxes are new in this edition. Using actual companies and situations, these boxes cover a variety of products, services, and markets. NEW! Spark classroom discussions : Marketing in Action Mini-cases. The end-of-chapter sections now include two Marketing in Action mini-cases that highlight innovative, insightful marketing accomplishments from leading organizations. NEW! Address today’s economic, environmental, and technological changes in marketing : Throughout the new edition, these three areas are addressed with emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased development of computing power, the Internet, and mobile phones. OTHER POINTS OF DISTINCTION. NEW! Provide students with the power of practice: mymarketinglab. mymarketinglab–Pearson’s online tutorial and assessment platform–gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course, and use the personalized Study Plan activities. Highlights include: Personalized Study Plans –Made up of the pre and posttests, the Study Plan includes remediation activities to help students understand and apply the concepts where they need the most help. Interactive Elements –A wealth of hands-on activities and exercises let students experience and learn actively, including use of the online ebook to search for specific keywords or page numbers, highlight specific sections, enter notes right on the ebook page, and print reading assignments with notes for later review. Students also have access to additional materials, including online end-of-chapter activities, Active Flashcards, and more. New To This Edition. Provide additional insight : Marketing Insight and Marketing Memo Boxes. Throughout this text, the Marketing Insight and Marketing Memo boxes provide in-depth conceptual and practical commentary. NEW! Almost half of the in-text boxes are new in this edition. Using actual companies and situations, these boxes cover a variety of products, services, and markets. NEW! Spark classroom discussions : Marketing in Action Mini-cases. The end-of-chapter sections now include two Marketing in Action mini-cases that highlight innovative, insightful marketing accomplishments from leading organizations. NEW! Address today’s economic, environmental, and technological changes in marketing : Throughout the new edition, these three areas are addressed with emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased development of computing power, the Internet, and mobile phones. NEW! Provide students with the power of practice: mymarketinglab. mymarketinglab—Pearson’s online tutorial and assessment platform—gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course, and use the personalized Study Plan activities. Highlights include: Personalized Study Plans —Made up of the pre and posttests, the Study Plan includes remediation activities to help students understand and apply the concepts where they need the most help. Interactive Elements —A wealth of hands-on activities and exercises let students experience and learn actively, including use of the online ebook to search for specific keywords or page numbers, highlight specific sections, enter notes right on the ebook page, and print reading assignments with notes for later review. Students also have access to additional materials, including online end-of-chapter activities, Active Flashcards, and more. Table of Contents. Part 1: Understanding Marketing Management. Chapter 1. Defining Marketing for the 21st Century. Chapter 2. Developing Marketing Strategies and Plans. Part 2: Capturing Marketing Insights. Chapter 3. Gathering Information and Scanning the Environment. Chapter 4. Conducting Marketing Research and Forecasting on Demand. Part 3: Connecting with Customers. Chapter 5. Creating Long-term Loyalty Relationships. Chapter 6. Analyzing Consumer Markets. Chapter 7. Analyzing Business Markets. Chapter 8. Identifying Market Segments and Targets. Part 4: Building Strong Brands. Chapter 9. Creating Brand Equity. Chapter 10. Crafting the Brand Position. Chapter 11. Competitive Dynamics. Part 5: Shaping the Market. Chapter 12. Setting Product Strategy. Chapter 13. Designing and Managing Services. Chapter 14. Developing Pricing Strategies and Programs. Part 6: Delivering Value. Chapter 15. Designing and Managing Integrated Marketing. Chapter 16. Managing Retailing, Wholesaling, and Logistics. Part 7: Communicating Value. Chapter 17. Designing and Managing Integrated Marketing Communications. Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations. Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling. Part 8: Creating Successful Long-Term Growth. Chapter 20. Introducing New Marketing Offerings. Chapter 21. Tapping into Global Markets. Chapter 22. Managing a Holistic Marketing Organization. In this section: Websites and Online Courses. Marketing Management Global Edition OLP w/o etext, 14/E Kotler & Keller ISBN-10: 0273777068 • ISBN-13: 9780273777069 ©2015 • Online • Live Online purchase price: £25.00 More info | Students, buy access isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=25.00 tabId=ELA isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Marketing Management Global Edition OLP with etext, 14/E Kotler & Keller ISBN-10: 0273777076 • ISBN-13: 9780273777076 ©2015 • Online • Live Online purchase price: £38.99 More info | Students, buy access isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=38.99 tabId=ELA isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK. In this section: Downloadable Instructor Resources. Image Library for Marketing Management Global Edition, 14/E Kotler ISBN-10: 0273753428 • ISBN-13: 9780273753421 ©2012 • Online • Live More info isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=true chkOnlineProduct=true chkCategoryInList=false chkCategoryNotInList=true answerBookRest= path/ProductBean/statusCode=14 productCategory=12 path/ProductBean/uopsTitleStatCd= productPrice= tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Image Library Ch1-5 (zip) (20.9MB) *** Please note, very large file*** *** Please note, very large file*** *** Please note, very large file*** *** Please note, very large file*** Test Item File for Marketing Management Global Edition, 14/E Kotler ISBN-10: 027375341X • ISBN-13: 9780273753414 ©2012 • Online • Live More info isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=true chkOnlineProduct=true chkCategoryInList=false chkCategoryNotInList=true answerBookRest= path/ProductBean/statusCode=14 productCategory=12 path/ProductBean/uopsTitleStatCd= productPrice= tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Test Item Files (zip) (0.7MB) Instructor's Manual for Marketing Management Global Edition, 14/E Kotler ISBN-10: 027375338X • ISBN-13: 9780273753384 ©2012 • Online • Live More info isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=true chkOnlineProduct=true chkCategoryInList=false chkCategoryNotInList=true answerBookRest= path/ProductBean/statusCode=14 productCategory=16 path/ProductBean/uopsTitleStatCd= productPrice= tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Instructor's Manual (zip) (2.5MB) PowerPoints for Marketing Management Global Edition, 14/E Kotler & Keller ISBN-10: 0273760963 • ISBN-13: 9780273760962 ©2011 • Online • Live More info isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=true chkOnlineProduct=true chkCategoryInList=false chkCategoryNotInList=true answerBookRest= path/ProductBean/statusCode=14 productCategory=16 path/ProductBean/uopsTitleStatCd= productPrice= tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Instructor's PowerPoints Ch1-11 (zip) (27.4MB) Instructor's PowerPoints (zip) (29.1MB) Student PowerPoint Slides Ch1-7 (zip) (15.8MB) Student PowerPoint Slides Ch8-14 (zip) (16.4MB) Student PowerPoint Slides Ch15-22 (zip) (22.8MB) TestGen for Marketing Management Global Edition, 14/E Kotler ISBN-10: 0273753371 • ISBN-13: 9780273753377 ©2012 • Online • Live More info isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=false chkCategoryNotInList=true answerBookRest= path/ProductBean/statusCode=14 productCategory=72 path/ProductBean/uopsTitleStatCd= productPrice= tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Please note: The PC and MAC versions of this testbank file must be used in conjunction with Pearson's TestGen application. Go to the TestGen website to download software, upgrade, and access "getting started" TestGen resources. TestGen (zip) (3.1MB) Other Resources. Marketing Management Global Edition OLP w/o etext, 14/E Kotler & Keller ISBN-10: 0273777068 • ISBN-13: 9780273777069 ©2015 • Online • Live Online purchase price: £25.00 More info | Students, buy access isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=25.00 tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Marketing Management Global Edition OLP with etext, 14/E Kotler & Keller ISBN-10: 0273777076 • ISBN-13: 9780273777076 ©2015 • Online • Live Online purchase price: £38.99 More info | Students, buy access isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=38.99 tabId=IR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK. Websites and online courses. Marketing Management Global Edition OLP w/o etext, 14/E Kotler & Keller ISBN-10: 0273777068 • ISBN-13: 9780273777069 ©2015 • Online • Live Online purchase price: £25.00 isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=25.00 tabId=SR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK More info Marketing Management Global Edition OLP with etext, 14/E Kotler & Keller ISBN-10: 0273777076 • ISBN-13: 9780273777076 ©2015 • Online • Live Online purchase price: £38.99 isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=38.99 tabId=SR isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK More info. Websites and Online Courses. Marketing Management Global Edition OLP w/o etext, 14/E Kotler & Keller ISBN-10: 0273777068 • ISBN-13: 9780273777069 ©2015 • Online • Live Online purchase price: £25.00 More info | Students, buy access isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=25.00 tabId=ELA isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK Marketing Management Global Edition OLP with etext, 14/E Kotler & Keller ISBN-10: 0273777076 • ISBN-13: 9780273777076 ©2015 • Online • Live Online purchase price: £38.99 More info | Students, buy access isFirstMoreInfoLinkRendered=false isSecondMoreInfoLinkRendered=false caseVariable=false chkOnlineProduct=true chkCategoryInList=true chkCategoryNotInList=false answerBookRest= path/ProductBean/statusCode=14 productCategory=33 path/ProductBean/uopsTitleStatCd= productPrice=38.99 tabId=ELA isBuyable=false /Properties/Data/Result/PearsonRoot/ProductBean/sourceCode=UK. Pearson offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Account Manager to create your own package. Package ISBN-10: 0273755021 | ISBN-13: 9780273755029 ©2012 • Out of Print Net price: $0.00 ? More info This package contains: Marketing Management Global Edition, 14/E. ISBN-10: 0273753363 • ISBN-13: 9780273753360. ©2012 • Paper, 816 pp. ISBN-10: 0273753398 • ISBN-13: 9780273753391.